Combine 2 T cocoa, 2 T cumin, 1 1/2 T paprika, 1 T coriander, 2 tsp salt and fresh ground black pepper, 1 1/2 tsp chipotle powder, and 1/2 tsp ground allspice in a bowl. Rub a 12 pound turkey with 4 T of olive oil, then apply 7 T of rub. We used this rub and then infused the turkey with extra rub mixed with olive oil and pale ale beer.
A few other Rubs to Try:
Pulse 1/2 cup Lavender, 1 T each of salt, fennel seeds, and dried thyme and 2 tsp of white peppercorns in to a grinder until mixture is fine but not powdery about 6 pulses. Rub 4 T of olive oil over and under the skin of a 12 pound turkey, then repeat with 6 T of herb rub.
Pulse 1/3 cup dried sage., 11/2 tsp salt, and 2 tsp fresh ground black pepper in a spice grinder until coursely ground about 4 pulses. Whisk together 3 T lemon juice, 2 T grated lemon juice, 2 T grated lemon zest, 4 T olive oil, and 5 T ground spices for a 12 pound turkey.